Hearing Test In Disguise
Over 3.5 million Australians are living with some form of hearing loss, but 85% do nothing about it. How do we get people who don’t realise they have a hearing problem to get their hearing tested?
‘Does Love Last Forever’ is a short film with two different outcomes, depending on your hearing ability. It’s a hearing test in disguise based around a love story that follows the lives of a couple over 40 years.
Case Study
The Film
Results
136,500+ people had a disguised hearing test
10,000+ took a further hearing assessment
175,000+ visitors to the site
14 minutes average time on site
2,662 high value leads delivered at a return ratio of 25:1
8 people have already had this life changing surgery after seeing the campaign.
Awards
Cannes 2018 - Silver - Branded Content & Entertainment
Cannes 2018 - Gold - Film Craft Cannes 2018 - Bronze - Digital: Platforms
Cannes Lions 2017 - Silver - Health (Brand Led Education & Awareness)
Cannes Lions 2017 - Silver - Cyber (Brand/Product Video) Cannes Lions 2017 - Bronze- Health (Brand Led Education & Awareness)
Cannes Lions 2017 - Bronze- Cyber (Microsite)
Cannes Lions 2017 - x11 Finalists
One Show 2018 - Gold - Moving Image Craft
One Show 2018 - Gold - Health/Wellness & Pharma: Branded Content
One Show 2018 - Bronze - Health/Wellness & Pharma: Film/Long Form
D&AD 2018 - Wood - Creativity for Good ADFEST 2018 - Branded Content
Lotus - Best Integrated ADFEST 2018 - Film Craft (Script) - Gold
ADFEST 2018 - Film Craft (Sound Design) - Silver
ADFEST 2018 - Film (Health) - Silver
ADFEST 2018 - Direct (Use of Audio) - Silver
ADFEST 2018 - Direct (Use of Film) - Silver
ADFEST 2018 - Effectiveness - Finalist
AdNews Awards 2017 - Digital Campaign of the year - Winner
AdNews Awards 2017 - Best Use of Data - Winner
AdNews Awards 2017 - The Branded Content Award - Finalist
B&T Awards - Data-Driven Marketing - Winner
BEFEST - Film Craft - Winner BEFEST - Content Strategy - Winner
ADMA AC&Es - Overall Customer Experience - Pinnacle Award
ADMA AC&Es - Customer Acquisition - Winner
ADMA AC&Es - Broadcast TV/Cinema - Winner
ADMA AC&Es - x5 - Highly Commended [ Media, Microsites, Branded Content, Data Strategy x2 ]
Epica Awards 2017 - Best Use of Sound Design - Silver
Clio Health 2017 - Direct Film - x1
Clio Grand Clio Health 2017 - Digital - x1 Gold
Clio Health 2017 - x3 Silver [ Microsite, Branded Content & Integrated Campaign ]
Clio Health 2017 - x4 Bronze [ Direct (Sound Design), UX, Direction & Film technique (Sound Design) ] IAB - Recognition of great digital effectiveness by IAB Media Federation Awards 2017 - x2 Gold | x1 Bronze
LIA Awards 2017 - Gold x3 [ Music/Sound Design & Pharmaceutical, Devices & Diagnostics & Digital UX ]
LIA Awards 2017 - Silver x5 [ Branded Content, Microsites, Music & Sound, Innovative Use of Cinema & Multi-platform Campaign ]
LIA Awards 2017 - Bronze x3 [ Innovative Use of Digital, Health & Wellness & Film Direction ]
Spikes Asia 2017 - Film Craft (Sound Design) - Gold
Spikes Asia 2017 - Healthcare (Branded Content) - Gold
Spikes Asia 2017 - Silver x 5 [ Sound Design, Microsite, Branded Content, Direction, Script, ]
Spikes Asia 2017 - Bronze x 3 [ Film, Film Craft & innovation in content ]
AFR 2017 -Top Marketing Innovation Clio 2017 - Digital / Sound Design - Gold
Clio 2017 - Medium Innovation - Gold Clio 2017 - Digital / Microsite - Silver
Clio 2017 - Bronze x7 [ Film, Script, UX, Branded Content, Audio, Direct, Sound Design ]
Caples Awards 2017 - Content Marketing - Gold
Caples Awards 2017 - Film, Over 5 Minutes - Gold
Caples Awards 2017 - Data Driven Marketing - Silver
Mumbrella Award for UX 2017 - Winner
Mumbrella Award for Data 2017 - Finalist
Mumbrella Award for Insight 2017 - Finalist
Lüezers Archive Vol 3. 2017 (Film Craft, Digital Craft, Innovation in Branded Content, Health & Wellness & Direct)
'Short of the week' - Shortoftheweek.com
Vimeo Staff Pick - Feb 17
BestAdsonTV - 'Interactive' Winner - Feb 17
ADWEEK - Ad of the day