Soundtracks For Everything
Whether you’re giving birth or nursing a hangover, it’s always better with music.
To help you find the perfect track at the perfect time, we created Soundtracks For Everything. We took the most popular search terms (for our target demographic 35+), and turned them into micro-sites with micro-targeted musical solutions.
How it works
So, say you were searching ‘can you die from a hangover’, you would stumble across canyoudiefromahangover.com - a microsite with practical playlists like our ‘chill af’ playlist.
And for some of the tougher questions, we enlisted the help of Lily Allen.